A cost$-$benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost$-$benefit analysis? More than one answer may be selected.

Check All That Apply

capital outlaycapital outlay

time commitment coststime commitment costs

brand exposurebrand exposure

anticipated retail product markup