Question: A CRM system includes three major focuses. These include Sales Force Automation, Customer service and support, and Marketing. Discuss one of these CRM focus areas.

A CRM system includes three major focuses. These include Sales Force Automation, Customer service and support, and Marketing.

  • Discuss one of these CRM focus areas.
  • Include:
    • Definition of your focus area
    • Why it is important
    • How it can benefit a business
    • An example of a company that successfully leveraged this focus area
    • At least two resources and associated URLs

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