A customer relationship management (CRM) system is: A direct mail campaign strategy. The management of customer, market,

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A customer relationship management (CRM) system is:

A direct mail campaign strategy.

The management of customer, market, and program information.

A texting application.

An accounts receivable program.

None of these answers is correct.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Feb 21, 2022 07:57 AM

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A customer relationship management (CRM) system is: A direct mail campaign strategy. The management of customer, market,

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Customer relationship management CRM is a software system that manages your rela... View the full answer

Principles of Marketing

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