Question: A Customer Relationship Management ( CRM ) system: tracks detailed information about customers. deals with how the firm will be defined and sets general goals.

A Customer Relationship Management (CRM) system:
tracks detailed information about customers.
deals with how the firm will be defined and sets general goals.
provides information necessary for a consumer to make a buying decision.
is a tool used to depict graphically the positioning of competing products.
A Customer Relationship Management (CRM) system: tracks detailed information about customers.

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