(a) Customer satisfaction should be both a goal and a marketing tool for companies. Discuss. 

(b) How can companies monitor customer satisfaction and what methods can companies use to develop strong customer bonding and satisfaction? 

(c) In Order for marketing strategy to be sustainable, it must be embedded in the firm's marketing resources and capabilities" (Hooley et al, 2008). Discuss what is meant by marketing resources and capabilities.

Answer rating: 100% (QA)

a Customer satisfaction should indeed be both a goal and a marketing tool for companies Heres why 1 Retention and Loyalty Satisfied customers are more likely to stay loyal and continue purchasing from ... View the full answer