Question: A customer with a product - centric mindset might think: I really want a Ford Fiesta. I really want to own a car. I really

A customer with a product-centric mindset might think:
"I really want a Ford Fiesta."
"I really want to own a car."
"I really want an iPhone"
Both A and C
The optimal allocation of marketing expenses depends primarily on
The company's past performance
The company's ideal state
The company's competitors
The company's current state
A customer with a product-centric mindset might think: "I really want

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