Question: (a) Define vertical integration and outline three (3) situations in which vertical integration may not be a useful strategy for companies (15 marks) (b) Explain

(a) Define vertical integration and outline three (3) situations in which vertical integration may not be a useful strategy for companies (15 marks)

(b) Explain the strategy of horizontal integration and discuss in what situations might horizontal integration be effective. Provide two (2) local examples (15 marks)

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