Question: a ) Describe the differences between a brand, a logo, a trademark and a service mark. In what order wou developed? Explain. b ) Discuss

a ) Describe the differences between a brand, a logo, a trademark and a service mark. In what order wou developed? Explain.

b ) Discuss the purpose of packaging , labeling and warranties in relation to a company's brand. Explain.

c) Discuss three considerations in constructing a channel of distribution .

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