Question: Read Chapter 15 on Product Development and Supply Chain Management. Answer the following three (3) questions. Each of your answers must be no less

Read Chapter 15 on "Product Development and Supply Chain Management". Answer the following three (3) questions. Each of your answers must be no less than 200 words (600 total):

a) Describe the differences between a brand, a logo, a trademark and a service mark. In what order would they be developed? Explain.

b) Discuss the purpose of packaging, labeling and warranties in relation to a company's brand. Explain.

c) Discuss three considerations in constructing a channel of distribution.

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