a) Describe the Marketing Mix (7 Ps) for Tower Paddle Boards and how successful the respective strategies
Question:
a) Describe the Marketing Mix (7 Ps) for Tower Paddle Boards and how successful the respective strategies were.
b) What were some of the important strategies or decisions on positioning, and how did they impact the 7Ps and their effectiveness?
a) Describe how innovation played critical roles in driving growth for the company.
b) What were the innovations and how did they come about?
c) What consumer or other problems did they solve?
NOTE: Depending on how you answered a, you only need to answer b OR c.
a) Should Aarstol sell his Tower branded paddle board products on Amazon? Why or why not?
b) If you think he SHOULD, then which of the 3 options for selling on Amazon should he choose, and why?
c) If you think he SHOULD NOT, then how should he expand his direct sales elsewhere?