Randy Clothing company competes with companies like Lacoste and Ralph Lauren, making higher priced, higher quality clothing that sell in higher end department stores like Hyundai and Shinsaegae. Recently Randy has noticed a decrease in sales over the last few years as a result of increased competition in their segment. As a response Randy is thinking about expanding its channel strategy to include lower end retailers, like Lottemart. If Randy decides to follow the competition, what issues will the face with their channel strategy

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Expanding channel strategy to include lowerend retailers like LotteMart can pose both opportunities and challenges for Randy Clothing Company Here are some issues they may face Brand Image and Percept... View the full answer