Question: (a) Describe (using examples), the three models for determining Internet advertising rates. When would advertisers prefer to use each model? Explain. (b) An advertiser would

(a) Describe (using examples), the three models for determining Internet advertising rates. When would advertisers prefer to use each model? Explain. (b) An advertiser would like his ad to be viewed 2,225,000 times by Internet users. An Internet company has quoted him an advertising rate of $0.60 per click or $45 per one thousand views Using the CPM model, what would the advertiser have to pay for the advertising

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