a. Develop a SWOT Matrix for WWF and further suggest;

i. TWO (2) SO strategies,

ii. TWO (2) WO strategies,

iii.TWO (2) ST strategies,

iv. TWO (2) WT strategies.

b. The global condition of wildlife and wild areas has steadily declined, especially in the ocean. The WWF's 2014 Annual Report states that 60 per cent of the world ecosystems, including water supplies, fish stocks, and fertile soils, are in decline. Propose TWO (2) strategies from your SWOT analysis to overcome these issues.

QUESTION 3 (38 MARKS) Given below are the internal and external audits of WWF. External Audit Opportunities: 1. Commercial and non-profit partnering - 53 Fortune 100 companies report savings of $1.1 billion annually through energy efficiency and renewable energy 2. President Obama committed the US to cut emissions 26 - 28 % from 2005 levels. Chinese President announced China's first cap on emissions by 2030. 3. Over $10 billion in US funding was secured in FY11-FY14 congressional appropriations for Development Assistance and the Global Environment Facility. 4. Donations worth a total of $26.3 billion across seven regions- up from $19 billion in 2012. suggest that major philanthropy is becoming more prevalent. 5. The world's highest nominal GDP, the US boasts the highest per capita GDP - $14.66 trillion. Threats: 1. The World Bank reports that 80 countries now have water shortages, and two billion people lack access to clean water due to the decline in the freshwater supply. 2. Motor vehicles cause most air pollution, releasing more than 60% of the dangerous gases into the air. In large cities cars produce 80% of the air pollution 3. Globally, land degradation affects 33% of the Earth's land surface, with consequences hitting more than 2.6 billion people in more than 100 countries. 4. Threats to biodiversity and ecosystems include over-harvesting of plant and animal species, introducing non-native species, and pollution. 5. Panel on Climate Change (IPCC) forecasts a temperature rise of 2.5 to 10 degrees Fahrenheit over the next century, Internal Audit Strengths: 1. WWF is in the top tier for revenue conversion to programs - WWF spent $224.46 million on programs supporting its mission in 2014, representing 77% of its total revenue. 2. Operationally efficient in administration expenses (below 15%) and fundraising expenses (below 10%) compared to industry norms. 3. WWF had an expense of $0.0985 for each $1.00 raised - placing it as one of the top non-profit organizations that are efficient with advertising to raise capital. WWF & The Coca-Cola Company - emissions levels from the 4 CONFIDENTIAL/16 / FBA/PMS3393/NOV21 company's operations in developed countries were 9% below 2004 baseline emissions, ahead of the 2015 goal of 5%. 5. A combined effort with Coca-Cola - first two years of Arctic Home raised over $3 million in donations for WWF's work on this initiative. (Polar bear initiative) Weaknesses: 1. In-kind contributions have decreased - $64.30 to $46.96 from 2013 01 to 2014, indicating a significant decrease in potential resources at WWF's disposal 2. 2014 Annual Report shows that while individuals contributed 32% of total revenue, corporations only contributed 4% 3. Less funding was diverted to public education of conservation in 2014 (S64.17 million) compared to 2013 ($81.74 million) 4. Individuals and groups poaching and polluting do not see the WWF as a threat - Rhino poaching in South Africa increased from 13 to 1,004 between 2007 and 2013. 5. Net income on commercial building operations decreased from $1.16 million (2013) to $0.25 million (2014)