Question: a. Direct marketers often develop several predictive models because: They have so many variables that they cannot fit them into one model b. They need

a. Direct marketers often develop several

a. Direct marketers often develop several predictive models because: They have so many variables that they cannot fit them into one model b. They need to predict several types of response behavior They are not confident in only one model d. All of the above (a-c) C

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