Question: A diversification strategy involves hopping over to a new value chain. For example, Apple has diversified into the streaming services industry from the personal computers
A diversification strategy involves hopping over to a new value chain. For example, Apple has diversified into the streaming services industry from the personal computers industry. When can a firm reuse the existing resources? Provide a few conditions under which a firms resources and capabilities can be readily leveraged for a new product market.
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