Question: a. Explain how the 'Kano Model' is used to capture the 'voice of the customer' and show how the model is able to establish 'Order

a. Explain how the 'Kano Model' is used to capture the 'voice of the customer' and show how the model is able to establish 'Order Winners' and 'Market Qualifiers' and set a strategic direction for a company's operations. b. What strategies and methods can be adopted to ensure that a company maintains an 'Order Winning' product / service portfolio

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