a) Explain the FOUR roles of spouse and decisions in a family’s online food ordering decisions.

b) Explain the SIX roles of parents. Explain whether you agree or disagree that children can have significant influences on parents’ online food ordering decisions by providing TWO supporting reasons.

Jolly Burger is a medium-sized handmade burger shop selling seafood burgers in Wanchai. All the handmade seafood burgers are filled with fresh ingredients, grilled shrimps, onion rings, French beans, pineapples, tomatoes, mushrooms, herbed mayo and more. The target customers are the nearby business executives and office ladies.

The third-party delivery services like Foodpanda, Deliveroo, and UberEATS have been gaining popularity in recent years. Jolly Burger is planning to penetrate into a new online take-away segment through using their delivery services, by targeting families with children. In doing so, more insights are required on the roles of family members as well as children for online food ordering decisions.

Answer rating: 100% (QA)

a 1 Working spouse may get tired of working in the office and is not ready to take food home or either to go out which may influence the family to ord... View the full answer