$($A$)$ Explain what a reference group is within the context of marketing.

$($B$)$ Identify a reference group within your life and an opinion leader within the group. Provide their name and explain what makes them an opinion leader.

$($C$)$ Assess your role expectations, conformity, and group communications through opinion leaders based on this reference group.

Hint: Make sure you have alignment from $($A$)$ Reference Group, $($B$)$ Opinion Leader, and $($C$)$ marketing and purchasing habits based on $($A$)$ and $($B$).$ As in$,$ this is a marketing course. Make sure you respond with a marketing focus.