Question: A fast - food chain has identified two customer segments: one that values low prices and another that values speed of service. They want to

A fast-food chain has identified two customer segments: one that values low prices and another that values speed of
service. They want to target the segment that offers the highest financial return over time. Which metric should they use
to evaluate the potential of each segment?
3C analyses
Market size and growth rate and the advantages of the firm
Customer dynamic segmentation
Customer Lifetime Value (CLV)
Recency, Frequency, Monetary (RFM) analysis
A fast-food chain has identified two customer segments: one that values

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