Question: A first - of - its - kind mobile application used for tracking budgets is in the market introduction stage of the product life cycle.

A first-of-its-kind mobile application used for tracking budgets is in the market introduction stage of the product life cycle. Advertisers want to inform potential customers about the new app and turn them into adopters. Which kind of advertising is usually most appropriate in this case?
Multiple Choice
reminder advertising
comparative advertising
indirect competitive advertising
institutional advertising
pioneering advertising
A first - of - its - kind mobile application used

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