A. Fully explain why socially complex resources and capabilities are costly to duplicate by competitors. In fact, these types of resources and capabilities might not be subject to duplication at all. In your response, incorporate at least two (2) of P&Gs (Proct and Gamble) interactions with consumers as an example of social complexity. There were many examples offered in the case and the videos (e.g., the two-way communication between the firm and consumers in the co-creation of products or the discussion of listening to what consumers are not telling us when describing the creation of the Swiffer Sweeper).

B. Offer three (3) business examples (real or fictitious) where socially complex resources and capabilities exist. For each of your discussions, illustrate how possessing these unique resources and capabilities can specifically translate into a positive impact on performance. Your responses here in part B are not related to P&Gs Connect & Develop model.