Question: A glucose-based health drink has until now positioned itself as a tonic for people who are ill. However, the marketers have identified an opportunity to

A glucose-based health drink has until now positioned itself as a tonic for people who are ill. However, the marketers have identified an opportunity to sell the drink in the sports beverage market, where the drink would be used by consumers to replace energy they had consumed. Design a marketing communications campaign in order to support the marketing of this product in the new market. You should also explain your choice of branding strategy. (25 marks)

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