a$.$ Go to REPORTS "User" $>$ "User attributes" $>$ "Overview."

b$.$ Collect the following metrics for the last $30$ days:

i$.$ User Demographics $($Age and Gender$)$

ii$.$ Top Locations $($Countries or Cities $-$ top $3)$

$4.$ Acquisition Metrics:

a$.$ Navigate to Life cycle "Acquisition" $>$ "Traffic acquisition."

b$.$ Record the following metrics for the last $30$ days:

i$.$ Top Channels $($e$.$g$.,$ Organic Search, Direct, Social$)$

ii$.$ Sessions by Channel

iii. Go to User Acquisition $-$ Record New Users by Channel

$5.$ Engagement Metrics:

a$.$ Go to "Engagement" $>$ "Pages and screens."