A golf course owner is very concerned about the condition of the grass on his golf course,
then when an advertisement for weed spraying products airs, he will watch with
carefully and pay attention to the ad. The owner of the golf course will
analyze the message content and try to make the grass greener with medicine
the. On the other hand, a career woman who lives in an apartment has no
the same attention with the ad, because it does not have a page. Therefore,
weed sprayer ads don't matter to him. Based on this description, several aspects
can be explained through the Elaboration Likelihood Model (ELM) theory. Describe:
a. Analysis of the relationship between the ELM theory and the illustrations in the problem!
b. Explain the mechanism of persuasion in the illustration, is it a pathway?
main or peripheral line? Give the reason!