A good business plan will

be purposefully vague, since specifics can restrict creativiths and flexibility.

focus on the big picture and omit the small details of operating the business.

describe all aspects of the business, including product, the target market, the nature of the competition, any financial resources, and the owner's qualifications.

focus on the nature of the business and the target market, omitting personal information about the owner in order to avoid personality issues.