A good business plan will:

Multiple Choice

focus on the nature of the business and the target market, omitting personal information about the owner in order to avoid personality issues.

be purposefully vague, since specifics can restrict creativity and flexibility.

focus on the big picture and omit the small details of operating the business.

describe all aspects of the business, including product, the target market, the nature of the competition, and the resources and qualifications of the owner$($s$).$