A good business plan will

Multiple Choice

$$ describe all aspects of the business, including product, the target market, the nature of the competition, any financial resources, and the owner's qualifications.

$$ focus on the big picture and omit the small details of operating the business.

$$ focus on the nature of the business and the target market, omitting personal information about the owner in order to avoid personality issues.

$$ be purposefully vague as specifics can restrict creativity and flexibility.