Question: A good conversion rate for eCommerce websites is 3-5%. Amazon's is several times higher than that. What is it about Amazon and Amazon shoppers that

 A good conversion rate for eCommerce websites is 3-5%. Amazon's is

A good conversion rate for eCommerce websites is 3-5%. Amazon's is several times higher than that. What is it about Amazon and Amazon shoppers that makes their conversion rate so high? Is it something that other retailers could replicate? Go through the homepage to determine what effectively \"pulls\" consumers to purchase something. Perform a search and determine how Amazon's suggestions help consumers find the product they're looking for. How does Amazon provide such good suggestions

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