A healthy relationship between a consumer and a marketer:

encourages switching as routine purchases become boring.

increases the selling effort required by the marketer to keep the consumer.

generates inertia in consumers.

makes the decision$-$making process simpler for the consumer.

Question $17$

In the context of the outcomes of consumption, equity perceptions are:

cognitive reactions to the environment around oneself.

cognitions of two contrary events at the same time.

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