Question: a) IMC question - Select a company and explain the choices you recommend on how they spend their IMC Promotional budget by showing advantages/disadvantages of

a) IMC question - Select a company and explain

a) IMC question - Select a company and explain the choices you recommend on how they spend their IMC Promotional budget by showing advantages/disadvantages of the top 4 alternatives. Be specific with what you recommend and indicate the percentage of overall promotional budget for each choice. b) Pricing question - You need to determine which option provides the greatest profit. Option A Selling 20 Million units at $3 or Option B selling 40 Million units at $2. Your margin in Option A is 40% and in Option B is 25%. Show your calculations

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