Question: (a) In a discussion format, compare and contrast the profile of ONE ideal primary- target consumer of a real company of your choice operating in

(a) In adiscussionformat,compare and contrasttheprofileofONE ideal primary- target consumerof a real company of your choice operating in Dubai with theprofileofONE ideal primary-target consumerof another real company of your choice operating in your own home-country or any other country of your choice.(15 marks)

(b) Then, for each of the two companies,explain WHYyou think that such a consumer isideal; andHOWeach company canbenefitfrom targeting its own ideal consumer.(15 marks)(30 marks)

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