Question: (a) It appears that the stakeholders in the theatre cannot agree on a strategic direction to solve the financial problems. Mason believes that a mission

(a) It appears that the stakeholders in the theatre cannot agree on a strategic direction to solve the financial problems. Mason believes that a mission statement for the theatre could draw the conflicting parties closer together. With reference to the problems of Salchester Theatre, identify the major characteristics of a good mission statement, and comment on the problems which Mason may experience in drawing up such a statement. (13 marks)

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