Question: A large firm with ample resources has segmented its broad product - market and identified several homogeneous sybmarkets - each of which is large enough
A large firm with ample resources has segmented its broad productmarket and identified several homogeneous sybmarketseach of which is large enough to off attractive sales and profit potential. Which of the following approaches should th firm use?
A multiple target market approach
B mass marketing approach
C combined target market approach
D single target market approach
E niche market targeting approach
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