Question: A large firm with ample resources has segmented its broad product - market and identified several homogeneous submarkets - each of which is large enough
A large firm with ample resources has segmented its broad productmarket and identified several homogeneous submarketseach of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use Amultiple target market approach B mass marketing approach C combined target market approach D single target market approach E niche market targeting approach
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