Question: A large firm with ample resources has segmented its broad product - market and identified several homogeneous submarkets - each of which is large enough

A large firm with ample resources has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use ? Amultiple target market approach B ) mass marketing approach C ) combined target market approach D ) single target market approach E ) niche market targeting approach

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