A large international rental car company decides to develop a customer retention program. The program's goal is
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Question:
A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives.
Why this program is important?
The type of information the company needs to design the retention program?
Where to get this information?
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
Posted Date: