Question: A manager needs to decide on a new supplier for raw materials but is overwhelmed by the number of options and the complexity of the
A manager needs to decide on a new supplier for raw materials but
is overwhelmed by the number of options and the complexity of
the information. The manager chooses a supplier that meets the
basic requirements and is familiar, rather than thoroughly
evaluating all possible options. This decisionmaking behavior is an
example of:
Maximizing Rationality
Bounded Rationality
Purely Intuitive Decision Making
Creative Problem Solving
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