1. A market leader has the largest market share in the relevant product market. To remain dominant, it looks to expand total demand and protect and perhaps increase its current share.
2. A market challenger attacks the market leader and other competitors in an aggressive bid for more market share. There are five types of general attack and specific attack strategies
 
3. TESLA say they spend nothing on marketing or branding 
4.  then how they are becoming the market leader in their business by out posting others in the car category?
 
5. Explain the marketing management orientation/philosophy.

Answer rating: 100% (QA)

1 You are correct A market leader is the firm that has the largest market share in the relevant product market To remain dominant it looks to expand total demand and protect and perhaps increase its c... View the full answer