Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, engaging customers, and managing customer relationships. Outstanding marketing companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated marketing programs that engage customers and deliver value and satisfaction, and build strong customer relationships and brand community. In return, they capture value from customers in the form of sales, profits, and customer equity.

Instructions

1. Choose a company (product or service). You may use:
   1. The company you are currently working for, or you have worked for in the past,
   2. Your newly created or future company or venture or,
   3. Examine one of the following companies:

• Uber
• Tim Horton's

1. Describe the five-core customer and marketplace concepts by providing an overview of the company's (1) Market offerings (products, services and experiences);
2.  (2) Customer needs, wants, and demands;
3.  (3) Customer value and satisfaction;
4.  (4) Exchanges and relationships; 
5.  (5) Markets.
 
6. Explain how the company differentiates and positions itself from the competition and its field or industry
7. How effective is the company in creating customer value?

Describe what they are doing to create value,

Based on the concepts learned to date, is the company being effective to deliver that value?