A market research survey in which 60 consumers were contacted states that 65% of all consumers of
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- A market research survey in which 60 consumers were contacted states that 65% of all consumers of a certain product were motivated by the products advertising. Find the confidence limits for the proportion of consumers motivated by advertising in the population, given a confidence level equal to 0.95.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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