Question: A market segment _ _ _ _ _ _ _ . is the process of dividing the total market into smaller, relatively homogeneous groups is

A market segment _______.
is the process of dividing the total market into smaller, relatively homogeneous groups
is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
is a group of people with sufficient purchasing power, authority, and willingness to buy
is a group of people with different needs that are responsive to one, singular product

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