A market segment is a $($relatively$)$ homogeneous group of customers who will similarly respond to a companies$$ marketing mix offer. Marketing managers and marketing researchers often turn to computerized methods for help with the segmentation analysis. Many firms utilize dynamic behavioral segmentation, which refers to the use of real$-$time data to continuously update a customer$$s placement in a market segment.

The goal of this activity is to demonstrate your understanding of the dynamic behavioral segmentation method. In this activity, you will read a description of a marketing message and then decide which of the market segments it best fits.

Identify the website visitor$$s customer profile and market segment description option. Move each label to the correct drop zone box.