A market segment is a $($relatively$)$ homogeneous group of customers who will similarly respond to a companies' marketing mix offer. Marketing managers and marketing researchers often turn to computerized methods for help with the segmentation analysis. Many firms utilize dynamic behavioral segmentation, which refers to the use of real$-$time data to continuously update a customer's placement in a market segment.

The goal of this activity is to demonstrate your understanding of the dynamic behavioral segmentation method. In this activity. you will read a description of a marketing message and then decide which of the market segments it best fits.

Identify the website visitor's customer profile and market segment description option. Move each label to the correct drop zone box.

Labels

$(1)$

Drop Zones

Reset All

"Don't worry if you don't like them, You have $30$ days to make an easy return:"

$"$Do you like our shoes? Sign up for our mailing list and never miss out on another chance to enjoy our site and shoe promotions."

"You made a great Customer behavior

Market segment

"Pop$-$up$"$ message

Merthenke

Vacts thasite four times per monch.

Choores effrent categarlas of shoes rach vit

Oftan add uheri te cart but doenticherk out.

Windaw shopper: Warts to enjoy the shoppins experience and maybe mate: purchuse choice! Don't forget