Question: A marketer at a biometric scanner software company is asked to provide the company with a new pricing model. First the marketer created three customer
A marketer at a biometric scanner software company is asked to provide the company with a new pricing model. First the marketer created three customer personas to pinpoint the types of customers for the companys three target markets. After analyzing the personas, the marketer gained a clearer understanding of the various pricepoint sensitivities convenience factors, and the three customers various buying processes. Based on the marketers customer research, which pricing strategy would fit best for this company? Responses competitor impact on pricing competitor impact on pricing valuebased pricing valuebased pricing breakeven pricing breakeven pricing
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