A marketer for a paint company is trying to make third-party sales incentives work more effectively for Home Depot and Ace Hardware stores. Which approach should the marketer address to increase the third-party sales efficiency for Home Depot and Ace Hardware?

-understand and align sales incentives

-Provide little sale support

- create demand for the product

When a marketer is considering how to meet customer needs through channel management, he or she considers the service outputs. What are these service outputs in a marketing channel?

If a retail store like Guitar Center allows the consumer to buy products and services efficiently with a smaller number of transactions, then that store is creating ________.

Dudley is a manager at the SuperCuts franchise. He has had to fire two employees because they were treating walk-in customers with disdain and thus turning away business. Once those employees were gone, he trained new employees on how to greet customers. The business has been improving and he has realized how important personnel are for a retail business. What role do the personnel play at his SuperCuts franchise?

Dudley is a manager at the SuperCuts franchise. He has had to fire two employees because they were treating walk-in customers with disdain and thus turning away business. Once those employees were gone, he trained new employees on how to greet customers. Business has been improving and he has realized how important personnel are for a retail business. What role do the personnel play at his SuperCuts franchise?

Dudley is a manager at the SuperCuts franchise. He has had to fire two employees because they were treating walk-in customers with disdain and thus turning away business. Once those employees were gone, he trained new employees on how to greet customers. Business has been improving and he has realized how important personnel are for a retail business. What role do the personnel play at his SuperCuts franchise?