A marketing management technique whereby the company's current product offerings are reviewed to ascertain whether each product
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Question:
A marketing management technique whereby the company's current product offerings are reviewed to ascertain whether each product should be continued as is, improved, modified or deleted is known as _____.
a. product generation
b. product audit
c. product definition
d. product creation
Related Book For
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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