Question: A marketing manager is tasked with developing a new campaign for a product. Instead of focusing solely on profit maximization, the manager considers building a

A marketing manager is tasked with developing a new campaign for a product. Instead of focusing solely on profit maximization, the manager considers building a positive brand image, fostering trust, and promoting values such as honesty and integrity in the marketing messages. Which ethical framework best aligns with the manager's approach in this scenario?

Utilitarianism

Sustainable marketing ethics

Virtue ethics

Deontological ethics

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