Question: A marketing manager is using an information system that can merge data from several internal and external sources to perform sensitivity analysis and create a

A marketing manager is using an information system that can merge data from several internal and external sources to perform sensitivity analysis and create a customized report on the net benefits of the companys new marketing campaign. Which type of information system is the marketing manager using?/

a) Executive support system b) Decision support system c) Management information system

d)Group decision support system

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!

Carrie DLake, Reed A. Green, and Doug A. Divot share a passion for golf and decide to go into the golf club manufacturing business together. On January 2, 2020, DLake, Green, and Divot form the...

M4 Assignment: Leadership Behavior You have been hired by Doris Ann Riley, the head of HR for King Conductors to analyze a management/leadership situation. She is concerned with what she is hearing...

An Entity Relationship Diagram for the scenario. Please do not worry about squeezing information in each of the boxes. You only need name the entity. In a separate table below, you should provide the...

Hello need help for my financial statement analysis assignment, I attached 2 files, one for the requirement and the other one is the company financial statements we need to analyse. A01-16-0005...

Case Assessment Read case abstract: Blackboard Weekly Sessions/Case Assessment folder Format & Structure: Conduct a 5-7-page case analysis. Times New Roman or Cambria font is required, and it is a...

U.S. Army Cost Benefit Analysis Guide 12 JANUARY 2010 Prepared by Office of the Deputy Assistant Secretary of the Army (Cost and Economics) Version 1.0 U.S. Army Cost Benefit Analysis Guide - V 1.0 2...

2 x & fx Merge & Center . G H M N o P $ 75.000 06 Perouts 15 12 04 04 $ 70.000 05 200 04 2.000 Expected Value Decision Tree + 23 MacBook esc FI For the exclusive use of K. Schwarzenegger, 2015....

Q3. What is your recommendation regarding what FlexCon should do with its family of pistons? Support your arguments with evidence gathered during your analysis (5 pts) Q4. What are the differences...

The HamilGine Piston Decision This case addresses many issues that affect insourcing/outsourcing decisions. A complex and important topic facing businesses today is whether to produce a component,...

I am attaching all of the questions. These are basically small questions which are required to be answered as per the exact requirements. These are all related to finance. No irrelevant details are...

1 / 12 50% + Pgae 1 of 12 Insourcing versus Outsourcing The HamilGine Piston Decision This case addresses many issues that affect insourcing/outsourcing decisions. A complex and Important topic...

What are the challenges of finding a new approach to leadership development?

Scenario The owner/directors of a coach hire company called A2B have been making policy and taking all the strategic decisions. This is a well-established family business which has been passed down...

Assume that you only use the recent financial data to forecast future variables in conducting stock evaluations and do not use the book value in evaluation. For example, if last dividend is paid, you...

CT Corp Comprehensive Question Canadian Tire Corporation, Limited (Canadian Tire) is a family of companies that includes a retail segment and a financial services division, among others. The retail...

(Appendices) The Social Security trust funds are invested in government securities that are both similar and dissimilar to other government securities available to the Public. LO4 a. Explain how the...

(Appendices) Permanent partial workers compensation claims are costly and often difficult to administer. The states use different methods to compensate injured workers for such claims. LO4 a. What is...

(Appendices) The Original Medicare Plan consists of Hospital Insurance (Part A) and Medical Insurance (Part B). For each of the following losses, indicate whether the loss is covered under Medicare....