A marketing manager must evaluate competition and access internal metrics to keep the company on track. Think
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A marketing manager must evaluate competition and access internal metrics to keep the company on track. Think about a company that you purchase products from regularly. Reflect upon the target market and the marketing strategy that this company is using. For this assignment, do the following: Discuss whether you believe the company's marketing strategy is effective with that target market. Include your rationale in your post. As marketing manager, what would you suggest be added or taken away from this strategy? When replying to other students, reflect on your experience at the company and your perceived value of the product or service.
Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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