Question: A may be organized using forward integration if the manufacturer in a distribution channel also owns the retailer in the supply chain. Sherwin Williams, a

A may be organized using forward integration if the manufacturer in a distribution channel also owns the retailer in the supply chain. Sherwin Williams, a well

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known paint producer also owns and operates the Sherwin Williams retail stores in most cities.

backward marketing system

vertical marketing system

contractual marketing system

omni

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marketing system

A may be organized using forward integration if the manufacturer in

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