Question: A middle - ground ad strategy between globally standardized and entirely local programs is the Blank _ _ _ _ _ _ approach, in which

A middle

-

ground ad strategy between globally standardized and entirely local programs is the Blank

______

approach, in which the home office and foreign subsidiary agree on marketing objectives, after which each subsidiary puts together a tentative advertising campaign.

Multiple choice question.

programmed

-

management

semi

-

universal

regional

personal selling

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